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Höség launches an interactive campaign

The purpose of this interactive video is to invite users to buy a Höség jacket. An action that results in Hösėg giving another jacket for free to a child in the Andes.

When the user watches the video, their smartphone will vibrate whilst an Andean child appears on their screen, trembling. Trembling because of the harsh weather conditions these children are exposed to. Afterwards, the video invites the user to spread the warmth from their finger by placing it on the screen. Finally, the video ends by presenting the user with a call to action; make the purchase and help us in spreading warmth to those that need it the most! 

 

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